Cheat code to help you
level up your digital
Building brands, web presences, and digital tools for Democratic candidates, progressive nonprofits, and labor unions fighting for a better world.
Established in the summer 2022, E23 Digital provides a wide range of digital creative services with its main focus on the web design and development for progressive nonprofits and advocacy organizations, labor unions, and Democratic campaigns.
With twenty years of professional experience as a digital campaigner, Matt Ortega is a veteran operative with a particular focus on compelling creative strategies for design and development. E23 was named for the Oakland street his grandparents lived since 1941 and he was partially raised as a child.
Ortega’s work has been featured in the New York Times, Los Angeles Times, The Atlantic, and spotlighted on The Rachel Maddow Show on MSNBC, CNN’s The Situation Room, NBC Nightly News, ABC’s Jimmy Kimmel Live!, CBS This Morning, and more.
Lakeshore WordPress Theme
Named for the historic district along the edge of Oakland's Lake Merritt, Lakeshore is a custom-built modular WordPress theme packed with features built for campaigns with a professional digital presence without ever touching code.
Tier I features:
— Integrate existing campaign brand (logos, fonts, colors, etc.) throughout website— Seamless website integration of CRM platforms for email and donor capture— Drag-and-drop homepage modules— Custom Gutenberg blocks— Premium WordPress plugins: Advanced Custom Fields PRO ($350/year value)— Initial onboarding via screenshare training to walk through backend and site features— 10% off new branding exploration for logos, typography, and color palette (up to $250 value)— 10% off hourly rate for design and development of new features post-launchTier I features PLUS
— Design customizations— Creative strategy and execution on content build out— 25% off new branding exploration for logos, typography, and color palette (up to $625 value)— 33% off CRM template customizations (up to $165 value)— 25% off hourly rate for design and development of new features post-launch— 50% off reconnect fee on future re-use ($125 value)Tier I and II features PLUS
— Design and functionality customizations— 50% off new branding exploration for logos, typography, and color palette (up to $1,250 value)— Included: CRM template customizations (up to $500 value)— Included: ActBlue Donor Display plugin ($49 value)— 33% off hourly rate for design and development of new features post-launch— $0 reconnect fee on future re-use ($250 value)* Delivery timeline contingent upon client approvals and receipt of creative assets—photography, raw video files and, if necessary, existing campaign branding such as brand guidelines, logos in proper formats, color palette, etc.